Task
Sarinah Department Store is reopening their flagship store in 2022 and wants to create a cutting-edge loyalty app
More than just a loyalty app
Sarinah is an iconic retail establishment in Indonesia. Established by Indonesian founding father, Soekarno, in 1966 as the first modern department store in Indonesia, Sarinah’s mission is to become center of trade and promotion for locally-made products and to empower small, medium enterprises and cooperatives’ products. In 2020, Sarinah’s flagship store in Thamrin is undergoing a major refurbishment and scheduled to reopen in 2022. Aside from the reopening of Sarinah’s new flagship store, the team also wants to build its digital presence by offering digital loyalty program, digital vouchers, and eventually an e-commerce service.
How Dihardja Software helps?
The biggest concern with the mobile app is identifying the user who will be willing to use it and the technology readiness in the remote gold mining area. To learn about the challenges firsthand, our team visited two gold mining sites in Minahasa Utara. Based on the field visit result, we designed an interface that will be simple to use for the less technology-savvy miners and incorporated reward system to incentivize them. We also added offline mode feature to help miners collect data and send them later when they have access to internet connection. We also took input from the KLHK and BPPT team to design a web dashboard that they can easily access to get data for reporting purpose.
- Field study to understand the challenges on site
- Designing a simple user interface and reward system to incentivize users
- Developing native Android applications
- Developing web dashboard, content management system (CMS), and web backend users
Visit Sarinah website now
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