Sales Agent

About the Client

Our client, an Indonesian chemical company, supplies aroma chemicals, essential oils and specialty ingredients to perfumers, food manufacturers and personal care brands across Indonesia. Its sales team manages long B2B cycles: a lead becomes a qualified account, receives product samples, asks for quotations and only then places a first order.

Most of that work used to happen in personal WhatsApp chats and spreadsheets. Customer questions went unanswered after hours, sample requests were tracked by hand, and managers had no clear view of which accounts were moving, which reps were visiting customers, or how the team was tracking against its revenue target.

The Sales Agent

Dihardja Software built a sales engagement platform that brings the team’s accounts, pipeline and customer conversations into one place, with an AI sales agent working alongside the reps.

• AI sales agent on WhatsApp: a unified WhatsApp inbox where the AI agent answers customers from the approved product knowledge base and escalates anything commercial, technical or safety-related to the right person. A rep can take over any conversation with one click.
• Pipeline and accounts: every account moves through clear stages, from outbound and qualifying to sample request, quotation and negotiation, with the reasons deals are won or lost.
• Sample requests: sample shipments are logged, routed to the lab for R&D follow-up and tracked through to delivery.
• Visits and field engagement: reps plan customer visits on a shared calendar, and managers see visit productivity per rep.
• Sales KPI and revenue: account coverage, revenue against target, invoices and outstanding receivables, all on one overview.
• Campaigns and AI calls: WhatsApp templates, campaigns and AI calls reach accounts at scale, with internal routing to the right rep.

How Dihardja Software Helps

We worked with the sales managers and reps to map how a B2B chemical deal really progresses, then designed the platform around those stages instead of a generic CRM. The AI agent was trained only on approved product information and given clear handover rules, so customers get fast answers while sensitive questions always reach a human.

The result is a sales team that responds to customers around the clock, never loses track of a sample or follow-up, and can see at a glance where every account and every rep stands against the month’s target.