What Does Omnichannel Mean?
Omnichannel is an important buzzword in the business world. It is used to describe a retail strategy that uses all available channels to engage with customers and increase sales.
The term omnichannel was first coined by the retail industry, but it has now been adopted by many industries. It has become a central part of the way businesses operate and how they interact with their customers.
This article will explore what omnichannel means and how it impacts your company’s success.
What are the Benefits of Having Omnichannel Communication Strategy for Businesses?
Omnichannel communication is a strategy that has been adapted by many businesses to increase customer engagement and conversion. It’s a way to respond and reach out to customers across different channels and platforms, including email, web, social media such as Facebook and Instagram, chat apps such as Whatsapp Business, and live chat on your mobile apps or website.
There are many benefits for businesses who have omnichannel communication strategy, such as:
- Increased customer engagement
- Improved customer experience
- Increased conversion rates
- Improved sales
What is the Best Way to Make Your Marketing Strategy Omnichannel Friendly?
Marketing has changed drastically in the past few years. The introduction of social media and mobile devices has changed the way consumers interact with brands. Marketing is no longer just a one-way street where companies would send messages to their customers through brochure or billboards. It is now a two-way street where consumers are interacting with brands and sending their own messages back to them.
The best way to make your marketing strategy omnichannel friendly is by using technology that allows you to connect all your communication channel in one dashboard, so you can easily respond and reach out to your customers on any platform they use.
How to Get Your Business Started with Omnichannel Communication
One such technology is omnichannel dashboard such as Freshdesk. Freshdesk allows you to link your social media account, Whatsapp, contact form or live chat widget on your website, email and phone into one unified dashboard that your customer support team can use and monitor on daily basis. Freshdesk solution has been used by 50,000+ clients around the world and Dihardja Software is a proud Freshworks partner in Indonesia.
Contact us today to get started with Freshdesk free trial and we can help you get onboard quickly!